How to Choose a Medium-Competition Niche on Fiverr (and Win It)

If you’ve ever opened Fiverr and searched for a skill you’re good at, you’ve probably noticed something some categories have hundreds of thousands of gigs. That’s exciting but also a little scary.
So how do you become noticed when there are so many more like you doing it?

The answer is straightforward: select a medium-competition niche on Fiverr — a niche that has decent demand but isn’t full of sellers.

When I initially began freelancing, I had the error of plunging headfirst into a saturated area — general web design. My gig was lost in the sea of thousands of other gigs. It wasn’t until I transitioned to “WordPress landing page design” that I started gaining real momentum. That tiny choice totally revolutionized my freelancing career.

Let’s dissect exactly how you can discover that “sweet spot” niche and succeed in it — step by step.

Understanding Fiverr Niches and Competition

On Fiverr, a niche is simply your area of specialization — what you offer to clients. For example:

• Graphic Design → Logo Design, Brand Style Guides, YouTube Thumbnails
• Writing → Blog Articles, Product Descriptions, LinkedIn Posts
• Web Development → WordPress, Shopify, Bug Fixes

Fiverr’s search results now reveal to you how many gigs there are under each keyword. This figure indicates how competitive that niche is.

Here’s a rough guide:

Level	Gigs Count	Competition
Low	Less Than 5,000 Easy	but low demand
Medium	10,000 – 50,000	Balanced demand & growth
High	100,000+ Oversaturated	difficult to rank

Your mission? Remain in the middle range. It indicates there is sufficient demand, without too many freelancers to bury you out.

Why Medium-Competition Niches Are the Sweet Spot

Many beginners think going after high-competition niches like “Logo Design” or “SEO Writing” is smart because they’re popular. But here’s the truth — popularity doesn’t guarantee success. You’ll just be competing with experts who have hundreds of reviews and years of experience.

Medium-competition niches are perfect because:

• There’s still strong demand from buyers.
• You can appear on the first page faster with a new gig.
• You’ll attract serious clients, not bargain hunters.
• It’s easier to build credibility and get your first reviews.

For example, “Logo Design” might have 400,000 gigs, but “Minimalist Logo Design” might have only 25,000 gigs. That small shift can make a huge difference in visibility.

Step 1: Browse Fiverr Categories the Intelligent Way

Begin by visiting Fiverr’s home page and finding its top categories. Select one that catches your eye — for example, Graphic Design. Now scroll down and look at the subcategories.

For every subcategory:

1. Place it in the search bar.
2. Observe the number of gigs that show up.
3. Check for keywords in the 10k–50k range — that’s your middle-competition area.
4. Read some top gigs to take a look at what type of services and images they employ.

You’ll start to notice trends — some niches are incredibly saturated (such as “Business Cards”), and others are slowly increasing (such as “Podcast Cover Art”).

Pro tip: Utilize Fiverr’s “Service Options” filters to sort by language, price, and delivery time. It will give you an idea of what kind of clients you’ll be working with.

Step 2: Match Your Skills to the Niche

It’s great to have a niche of moderate competition, but what’s the use if you can’t actually deliver what the consumers require.

Ask yourself:

• What exactly is the one thing that I can do better and become expert ?
• What services have I already done previously, even for practice for free?
• Am I enjoying doing it repeatedly without getting bored?

And if you select a niche because it appears to be profitable, you’ll quickly burn out.
But when you blend your innate ability and a mid-competition niche, you’ll develop long-term success.

For instance, if you love writing, “Product Description Writing” might be your perfect niche — not too crowded, but high in demand from eCommerce sellers.

Step 3: Evaluate the Top Gigs in That Niche

After shortlisting 2–3 potential niches, research the top-rated gigs in each niche.

Pay attention to the following:

• Gig Titles: What are they targeting with their keywords?
• Thumbnails: Bold text, minimalistic design, or bold colors?
• Pricing: What is the average price for 1 order?
• Packages: How do they package Basic, Standard, and Premium deals?
• Reviews: What buyers are praising or grumbling about?

This research makes you identify gaps — things bestselling sellers may be lacking. You can complete those gaps and get clients who are searching for something a little different.

When I researched web developers on Fiverr, I observed that many didn’t include responsive mobile design in their starting plans. I made that a feature in mine — and it became my hook.

Step 4: Validate Demand with Real Data

Don’t guess — verify.
Before finalizing your niche, check if there’s real, continuous demand.

Here’s how:

• Type your niche keyword on Fiverr and look at “Average Delivery Time.” If most sellers deliver within 1–2 days, it means there’s a steady order flow.
• Look for gigs with recent reviews (within the past week). It’s proof of ongoing demand.
• Use Google Trends and search your niche keyword (e.g., “Minimalist Logo Design”) to see if interest is rising or falling globally.

If both Fiverr and Google Trends show consistent activity — congratulations, you’ve found a sustainable niche.

Step 5: specify Your Sub-Niche

In every niche, you have smaller sub-niches that enable you to specialize further.
Consider this:

“Web Developer” → “WordPress Expert” → “Landing Page Designer for Startups”

That last step — narrowing down — is what gives your gig distinction.
Buyers want specialists rather than generalists.

Examples of solid sub-niches:

• Voice Over → “Kids Animation Voice Overs”
• Writing & Translation → “Amazon Product Descriptions”
• Digital Marketing → “Pinterest Pin Design”
• Video Editing → “YouTube Shorts Editing”

The more specialized you become in your niche, the better your opportunity of ranking and gaining regular clients.

Step 6: Create Gigs That Speak Directly to the Buyer

Once you’ve chosen your niche, the next step is creating gigs that show clarity and confidence. Use your focus keyword naturally in your gig title — for example:

1. “I will design a professional minimalist logo for your brand”
2. “I will write engaging Amazon product descriptions that sell”

Keep your thumbnails clean and your descriptions buyer-focused. Instead of saying “I can write articles,” say “You’ll get SEO-optimized content that ranks on Google.” It’s not about what you do; it’s about what the buyer gains.

Also, include FAQs to answer common questions upfront. Fiverr’s algorithm likes gigs that reduce confusion and improve buyer experience.

Step 7: Improve Through Feedback and Analytics

Once you Publish your gig, Fiverr gives you statistics on the Analytics tab where you can check impression and click on your gig.

Track these metrics:

• Low impressions → your keywords or images need to be improved.
• High clicks but no orders → your price or description might need to be optimized.
• If you’re getting orders → keep working on adding newer results to your portfolio.

Don’t be afraid to edit your gig. Even minute changes can help with ranking in the long term. Adjustability and consistency are what differentiate poor freelancers from best-selling freelancers.

Step 8: Balance Skill Development with Industry Trends

The Fiverr marketplace evolves rapidly — today’s trend can disappear tomorrow. That’s why you have to learn while working.

Invest 1–2 hours a week in research on:

• Fiverr Blog’s “Top Services” reports
• Freelance YouTube channels
• Skill-based websites such as Coursera or Skillshare

When you bring market insight together with ongoing learning, you won’t merely ride trends — you’ll anticipate them.

For instance, when AI art generators gained popularity, designers who acquired the skills of “AI Prompt Design” early began to sell gig templates prior to the market becoming saturated.

Step 9: Don’t Make These Common Freelance Mistakes

A lot of new freelancers do these mistakes that leave them stagnant for months. Here’s what not to do:

• Plagiarizing other gigs in full — Fiverr is able to identify copied content.
• Listing too many services — it overwhelms buyers and the algorithm.
• Not responding to buyer messages — quick response rate boosts your ranking.
• Not persisting after one month — even best sellers didn’t grow overnight.

Remember, freelancing isn’t about luck — it’s about Consistency, proper research and smart work.

Final Thoughts

Selecting the ideal niche on Fiverr isn’t merely a step — it’s a building block for your entire freelance career. A medium-competition niche leaves you room to expand, learn, and pick up serious clients without being overwhelmed by competition.

So, don’t rush:

• Research thoroughly
• Align your skills with demand
• Develop targeted, buyer-oriented gigs
• Continuously learn as you expand

Looking back at the early Fiverr days, I can see that identifying a good niche was the tipping point. It showed me that freelancing is not all about everything — it is about doing something more than all others.

That’s how you succeed on Fiverr — not by following trends, but by perfecting your selected niche step by step.